CROSSMEDIA works closely with its clients to mitigate negative stakeholder reactions to events that may threaten a company’s reputation or business plans. We also recognize that a crisis is likely to require an immediate public communication (at times with only limited information), as well as ongoing work to provide updates and/or fully address the situation. Although no two crises are alike, CROSSMEDIA has crisis communications templates that can be customized to a client’s circumstances and experienced teams in place to respond quickly when called into action.

Design and Production. To ensure a positive user experience, we use requirements analysis to determine a user-friendly structure, develop visual layouts and storyboards, create appropriate assets (copy, graphics, etc.) and produce the final product.Testing and Measurement. Whether the deliverable is a corporate website, a mobile app or an online video, we ensure a quality product by conducting pre-launch compatibility, usability and functionality testing as well as post-launch measurement, analysis and optimization.

Ensure that our clients’ messages are conveyed clearly and effectively by developing effective briefing materials and targeted contact programmes and by staging events, receptions and conferences.

Generate an evidence base using economic, consumer and political research as a platform for engagement with government, regulators and the policy community.

Provide input on all aspects of the legislative process from detailed analysis of a proposed Bill or Order, to developing effective lobbying strategies around them.

Assist in drafting responses to Select Committees and policy submissions to White or Green Papers, as well as helping witnesses prepare for live hearings.

If you want to achieve tangible results to help your business or association flourish then we can help.

Perhaps you want to stop or shape an unwelcome piece of legislation. Or you need to engage with government or regulators to enhance your reputation. You might need to understand what’s going on in parliament and what’s coming up on the legislative agenda.

With experts on our team who have worked extensively at the heart of the political system, we’re well-placed to make sure that your message gets heard, and listened to, at the right moment, in the right place, by the right people.

Inside knowledge, credibility, wise counsel and integrity are core to our public affairs services. The numerous awards we have won, as well as the number of satisfied clients that we have, are testament to our success on their behalf.

Successful public affairs campaigns use great communication to protect business interests, support access to new markets and promote business development.

Count on us – we work for your success.

Strategizing effective response to shareholder activism With more institutions adopting activist investment strategies and more activists launching campaigns targeting a wider set of issues and companies, boards and C-suite executives must consider the possibility that their company may come under attack.

Regardless of the form of activism – private or public, constructive or confrontational – CROSSMEDIA’s in-depth understanding of our client’s business strategy, accomplishments and challenges, valuation drivers and shareholder base enables us in a unique position to assess potential vulnerabilities and formulate a persuasive and thorough response to an activist’s claims. Working with our client’s legal, financial and proxy solicitation advisors, CROSSMEDIA conceives and executes communications plans addressing the needs of all constituents including investors, employees, customers, vendors and other business partners.