Media Relations

Leveraging media relations to broaden awareness, gain support and catalyze action

At CROSSMEDIA, we focus on best practices. For media relations programming, we help our clients define the companies’ media goals and objectives. Then we recommend the appropriate team to implement media relations.

Media relations is an excellent strategy for many purposes: driving user/consumer awareness, gaining community support; elevating the image of management or the company; educating the public about the company’s mission, event, launch and more as well as supporting investor relations. With the conversion of online and traditional media, the landscape continues to evolve rapidly. Therefore, CROSSMEDIA leverages relationships with financial media experts to plan and execute timely and appropriate tactics to influence audiences. Plan elements include the following:
Development and execution of external communications programs

  • Brand positioning and key message development
  • Proactive media-specific messaging and targeted outreach
  • News bureau management
  • Editorial desk-side meetings
  • Audience identification
  • Utilizing key influencers and thought leaders
  • Media audits
  • Tradeshow support
  • Collateral development
  • Media training and interview preparation
  • Securing special event attendance, introductions and meetings with key editors and industry professionals